9 Simple But Powerful Customer Testimonial Examples You Can Steal

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For example, a business providing a professional service like an attorney’s office, doctor, or dentist, might want to prioritize reviews on websites aimed at professional services. Restaurants, coffee shops, and similar businesses might want to prioritize Google reviews, since customers often start their search for these types of businesses there. Which review site is best—or perhaps you want to gather reviews yourself for your own website or marketing materials—will depend on your business goals and web traffic trends. Positive customer feedback, such as those found in video Forex brokers, has the power to influence a potential buyer’s purchasing choice or their perception of a brand. If you’d like to learn more about the power of customer testimonials, check out these 20 Super effective testimonial video examples for added inspiration.

  • But what really makes a difference is when an actual customer says so.
  • They’ve taken an interesting approach by grouping types of testimonials by buyer concerns (wind durability, quality, size, etc.) and by celebrity praise and corporate feedback.
  • Instead, focus on the importance of their narrative to you and the potential ripple effect it may have on the lives of others.
  • Testimonials play a significant role in eCommerce ecosystem because you don’t know the business, you cannot touch the product you’re buying, and the risk is extremely high.
  • A combination of personal LinkedIn recommendations and testimonials for our website is exactly what we need.
  • Remember, video testimonials are one of the most engaging and versatile forms of social proof out there, and Testimonial Hero is the expert at creating video client testimonials.

9 out of 10 buyers say they trust what a real person says about a company over what that company says about themselves. A great testimonial talks about how you solved a problem for the customer while highlighting the benefits of your customer service. Read this blog post to discover the seven best Shopify email examples we’ve seen. I’ve shown how top brands are harnessing word of mouth advertising and using it to their advantage online.

Client Testimonial Examples from Different Fields

You can either simply embed videos into your homepage or create a separate landing page just for this type of content. The best content in the world won’t do you any good if you don’t know how to distribute it. If you want your https://forexreviewdaily.com/viamarketsgo-reviews/ to be effective, you need to know when and how to reach your target audience. Equipment such as a high-quality camera and microphone can make a significant difference in the quality of a video or recording. If your customers are recording remotely, make sure they have these essentials available before you ask them to record a testimonial video. The last part of the testimonial includes a customer’s thoughts on how your product or service met their needs and helped them achieve their desired goals.


A handful of these awesome, 2–3 minute videos cover everything from the clients’ life before and after ChowNow to how easy the platform is to use. In addition, the videos feature some great footage of the clients, their offices, and their food.

How to Write Testimonials (Plus 10 Customer Testimonial Examples)

This makes it easy to look up the establishment to check it’s not a fake testimonial. If your client https://forexreviewdaily.com/viamarketsgo-reviews/ aren’t worded correctly, they won’t pack the punch you’re aiming for. 95% of people say that client testimonials affect their purchasing decisions. Pictures increase conversions in many cases because it’s easier for prospects to identify with buyers. When 161 Driving Academy replaced their stock hero images with images of real people, they increased their conversion rate by 161%. First appearing in newspapers, quotes are now commonplace on product pages, homepages, and other commercial intent pages.

Unsurprising, this typically means putting your best viamarket reviews on your home page. Here’s an example of how a testimonial can be placed in context, next to the service it mentions.

Share customer stories and make an impact on your bottom line

If it isn’t possible to use statistics, detailing the problem and sharing a story of how the product specifically helped solve the problem is another way to create a convincing testimonial. Join 8,000+ organizations embracing Proof-Based Marketing to build trust, improve customer relationships, and increase sales. Most likely, you’re looking for a testimonial that will show other prospective customers that https://www.forexlive.com/ people similar to them enjoy your business. You may also want to address any fears or doubts that prospective customers might have. The terms “testimonial” and “review” are sometimes used interchangeably, but there are important differences between them. Knowing the differences between a testimonial vs. review and what each can be used for will help you to use your customers’ sentiments effectively.

Third-Party Review Sites

These testimonials are not hard for a company to find and are easily shared with your online audience. Whether you like it or not, your social media channels will naturally capture customer testimonials. Social media offers instant relief for customers who have strong opinions about a product or service. Since they are shorter, the quantity of good reviews is generally more important than how detailed they are. While customer testimonials are almost always positive, since they’re given by customers directly to the company, customer reviews can be positive or negative. But a video conveys so much more meaning in a shorter space of time and with far less brain power needed on your audience’s behalf. A recent survey of ours revealed that 79% of people have watched a video testimonial to find out more about a company, product or service.

I reviewed many different development organizations and had 4 companies’ present proposals. The complete project was finished on time and on budget and allowed us to begin launch activities 2 weeks earlier than planned.

GetResponse uses customer success stories with real customer photos on its landing page. There isn’t any single best way to incorporate in your marketing strategy.

They build trust by acting as a third-party endorsement, triggering the conformity bias, also known as the bandwagon effect. Remember that you will need to make it clear if you’re paying someone to submit a review, whether this is a blog post or any other type of content on your website or https://forexreviewdaily.com/ theirs. If you’re going for these more complex forms of storytelling, one of our top tips is to take snippets from the post to share elsewhere on your website and beyond. You can also highlight some of the key features that made your service truly valuable to the client in the post itself.