Testimonials Done Right: 20 Inspiring Examples

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However, there are loads of different types of https://www.mamma.com/us/dotbig-com you can use in your marketing. This process has landed her over 700 pages of testimonials that she can use in every area of her marketing, from a self-promoting blog post to a targetted ad on social media. There is no expectation that they’ll get any information except a sales pitch. That’s why testimonials pages get less traffic than other pages.

These had been added to my Google business page and another industry specific site. Nice article to know about the https://forexreviewdaily.com/dotbig-reviews/ with the examples. Every tip in this post so far is about increasing conversion rates. But this little bonus tip can increase your traffic as well. If the testimonial includes a target keyphrase, it can increase the relevance of that page for that phrase. If you’re any good at your job, you see these from time to time (if you don’t, there are bigger problems you should fix before worrying about getting testimonials).

Dear Henneke, you played a big role in improving my writing style. Thank you for writing such good articles and demonstrating them with real examples. This is your opportunity to get a persuasive testimonial. A good testimonial is like a miniature story, describing how one person’s life improved after taken a course, hiring a coach or consultant, taking part in a workshop, etc.

They’ve managed to combine posts from Twitter and Instagram for their social proof section to create something really cool to look at. Ostensibly a testimonial is written from a customer’s POV, so why not use their exact words? In fact, many testimonials are written to seem as if they are fully in a customer’s words .

Need stunning video testimonials that close deals faster?

Sometimes, you have to show your product rather than just talk about it. Michael Relich and Miles Barger shared how Celect helped them make more informed decisions about inventory management. The software has changed their approach in how they shift inventory across various stores. There is a button strategically placed right next to the testimonial where you can click “Start My Free Trial” and input your information.

Often, the consumers of interview https://forexreviewdaily.com/ won’t even realize they are testimonials. The best interview testimonials play out just like an interview and let the results speak for themselves. The proof is in the pudding.Show images, screenshots, and visuals of results whenever you can. That might be just a screenshot of the money you saved your client, or a before and after photo of a web design you completed. A major e-commerce platform brings credibility to a niche office service provider.


If your are long, this helps make them more scannable. Testimonials are great, but there are other kinds of evidence we can add to our websites. Now it’s almost like having a designer right here with me. If this makes you even a little bit uncomfortable, no worries at all. But if you are ok with it, I can send you a very short blurb for you to review, or you can write a sentence or two and send it over. And the easiest, most effective evidence you can add to a website is a testimonial. After suffering an ‘attack of paralysis’ in 1820, he was presented with a public testimonial for his ‘patriotic services’ (p. xlv).


Wrap up your testimonial.Remember to look at what you’ve received and make any changes if necessary so that it shows you and your product in a better light. https://forexreviewdaily.com/ There’s just something more powerful about giving your prospects a taste of how their life can change for the better if they purchased from you.

  • Seeing how a decision to proceed with certain services benefited others immensely is an excellent way to provide a real-world application to whatever a brand is offering.
  • The key is to spot them, then slow down and make the most of them.
  • Including these elements will make your customer testimonial feel more genuine for your target audience.
  • A strong recommendation can definitely help convince someone to hire, but it doesn’t always have the same impact as a testimonial.
  • If executed correctly, audio testimonials can be just as effective as video but produced at a fraction of the cost.

Especially when you include the customer’s name, company, and image. Quotes inspire Forex brokers trust in visitors that the acquisition they are considering is the right one.

Testimonial Template #2: The objection busted

Putting your social proof here hides it from your visitors. Pictures of faces are super powerful in marketing and a key tactic in neuromarketing web design. Basecamp once ran an A/B test that found including the face of a happy customer increase conversion rates by 102.5%. Financial Mail exposed the company’s use of fake or doctored customer dotbig testimonials in advertising.

Website Testimonial Example #2: Salesforce

While Ahrefs doesn’t have a lot of quote https://forexreviewdaily.com/dotbig-reviews/ on its homepage, the quotes used are catchy, specific, direct, and inspiring. In addition, the customer quotes include a floating head cut-out to add some personalization.

The bottom line: Testimonials build trust.

Oberloposted interviews on their blog with users who have been successful while using the service. In the example below, they did a series of interviews with some of their users about how they started out and how Oberlo paid a part in their success. Video testimonials are one of the most trustworthy forms of testimonial because it’s difficult to fake one that looks authentic. Drill down on your customer persona.Who are you specifically trying to reach? Make sure it’s crystal clear so you know whom to ask for testimonials.

Website testimonial best practices and tips

Next on our list of client https://forexreviewdaily.com/ examples is Billie. On Billie’s Instagram account, they highlight an email they received from a happy customer. Even more important than a testimonial page, though, is the strategic placement of customer testimonials in various places on your site. This maximizes the chances that users will read them, even if they don’t actually navigate to the testimonial page. The featured images of soothing nature scenes depict neither Dara’s customers nor her services, yet they’re highly effective. Thanks to the visuals and soothing website color scheme, users immediately de-stress and feel a sense of relaxation, which is precisely what Dara’s counseling service aims to achieve. Rather than feature customer quotes, Puffin Packaging uses the Wix Pro Gallery to show adorable pictures of their customers’ pets enjoying their product.