How to Write a Testimonial: 2 Templates + 9 Examples

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Website videos tend to be highly effective in engaging users. This testimonial for Be Love Farm takes the form of a video interview.


You can solve this by providing them a set of questions they can answer. Filming a documentary isn’t really everyone’s cup of tea and for some businesses, it may not even be the best type of testimonial Forex brokers for you to implement. Have the client/customer record the testimonial.The purpose is not to have you read them outloud into a mic or camera; it’s to get the testimonial from the horse’s mouth.

Photos of your customers, as well as videos that show your customers using the product, are particularly Forex brokers powerful. A testimonial is a third party statement that comments on how good someone or something is.

Using video, high-quality photos, detailed product descriptions, any test results, and a clear and easy return process can help, too. They don’t help to sell because they don’t give readers a specific reason why a service or product was so good. By seeing customer quotes and compelling testimonials from a real person on Facebook or Twitter, a prospective customer will understand the value the company provides. Once you’ve created a testimonial page, don’t forget to promote it. Send it to the customers you featured, your sales staff, and even to your other customers if you think they’d be interested. And don’t forget to add a link to your testimonial page on your homepage, on your "About Us" page, or as part of your overall navigation. These testimonials will generate positive word-of-mouth and exponentially increase your customer base.

How to get testimonials

The reviewer being able to describe her experience with Fourlane on a first-name basis shows readers that the company offers a personalized experience to its clients. In other words, this my teletrade review testimonial understands whom it’s speaking to—and who AWeber’s ideal prospect is. It doesn’t talk down or condescend to prospects who know these terms by explaining what they mean.

  • A good testimonial is like a miniature story, describing how one person’s life improved after taken a course, hiring a coach or consultant, taking part in a workshop, etc.
  • Here’s an example of an excerpt from a page optimized for raccoon removal service.
  • Answering these questions in a testimonial is crucial for establishing social proof and provides an example of how your product can get the client where they want to be.
  • The critical distinction between these and other testimonies is that the latter is typically sought, whereas social recommendations are usually spontaneous.
  • There are plenty of ready-made testimonial features you can use on your site.
  • If someone puts their name on a testimonial, it’s a stamp of approval and trust.

Generally, we recommend using various testimonial examples to boost your conversion rates and create a compelling story your client can relate to. From video to a Q&A with an influencer in your industry, there are loads of ways you can improve your brand perception without relying on one form of content alone. While studies have shown customers definitely trust and even rely upon testimonials, that doesn’t mean they blindly follow faceless claims of success.

Fill out the form to see the list of examples.

The examples help teach what Henneke calls X-ray reading so I can now see how others write their blog posts, and I’m starting to create my own blogging voice. Here’s a good example of a blog testimonial page for an outdoor retailer.


These people will connect to your audience in ways that you cannot imagine, allowing your audience to trust your brand even before they can try it out. They are living, breathing myteletrade review proof of your claims, giving you the chance to build a more solid reputation and show people that what’s written in your website is not just generic jibber jabber.

Put testimonials with keyphrases on pages that are optimized for that phrase.

Glowing customer reviews provide your audience with social proof – the idea that if so many people are loving your product, it must actually be good. If you’re looking for the best testimonial examples, look at CultureFly. CultureFly shares social media posts of their customers’ experiences with their product to show what customers love. The purpose of a testimonial is to use customer success stories to convince prospective customers to use your products and/or services.

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Persuasive Testimonials.These demonstrate the impact the service had on the client or customer. That’s why slang works and stringent grammatical rules don’t have to be followed. As long as the point can be understood and it is not an unintentional typo, leave it alone. No offense to the hard-working women and men who pour countless hours into them, but they are not my first choice to read. They’re dry, clinical, and cerebral — all the things you don’t want your testimonial to be.

Shopify has an entire page dedicated to customer success stories. Make your as long as it has to be – not a word longer – just like your articles and sales copy.

Mistakes Companies Make with Their Content Production Strategy and Planning

REI uses this section of its blog to promote different benefits and uses for its products. Customers can contribute stories and readers can vote and comment on the posts. This structure not only starts valuable conversations about the business but also creates a community of like-minded and passionate customers. ChowNow does a lot right on its testimonial page, but the bread and butter is its collection of production-quality "client stories" videos. A handful of these awesome, 2–3 minute videos cover everything from the clients’ life before and after ChowNow to how easy the platform is to use. In addition, the videos feature some great footage of the clients, their offices, and their food. First, there are quote from main players at Tile, offering social proof to readers.

According to Linkedin, a good testimonial will build trust, does not try to sell anything, and should assuage a buyer’s skepticism. Digital and social media have created many ways to track and measure results. When leveraged in a testimonial, these analytics provide handles for people to grab onto and easily understand what the return on investment and the value of the work was. Including stats and figures absolutely takes more work, and a consciousness throughout a project and campaign in order to track and obtain the figures. It may entail asking for screenshots, or asking other colleagues to share data.