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This company chooses to place its testimonial in a callout box to draw the user’s attention and indicate that the information is something someone said. They also highlight the customers’ membership length to show how long-time customers like their products. Next on our list of customer is Dollar Shave Club. Dollar Shave Club highlights testimonials on their site to help encourage people to choose their service.


These review sites are also brilliant as nobody forced your clients to submit a review or post, so they’re seen as truly organic and trustworthy. What’s more, only around 48% of people will use a business if they have 4 stars or less on an independent peer review site. These days, it’s not too much work to create a compelling video testimonial. The YouTube Video Builder tool is a free and easy way to get high-quality, professional-looking content that links back to your page and increases sales. Not only is social media a brilliant place to source, but it’s also a brilliant way to keep customers engaging with your brand online. You would be forgiven to think that testimonials are all quotes or written reviews.

How long should a testimonial be?

Attempt to communicate with users who are supporting your brand on social media. These feedbacks are easy to come by for a business and maybe quickly shared with your web users. To make it the best testimonial ever make your testimonials only as long as they have to be – not a word longer – just like your articles and sales copy. ‘Unless you don’t show, it won’t sell’, as the saying goes, and testimonials are no exception. Some brands have had enormous success by releasing lighthearted videos that have become internet sensations overnight. While you may not always strike gold, one great piece of content can immediately make all the flawed ones worthwhile.

The critical distinction between these and other testimonies is that the latter is typically sought, whereas social recommendations are usually spontaneous. While having people review and assess your business elsewhere can be frustrating, it also gives you a fantastic source of peer quotations to use on your website.

Peer Reviews

The reason this testimonial template works so well is that people don’t buy a product. And this type of testimonial demonstrates how someone’s life was improved. A good testimonial explains how specifically a product or service improved someone’s life. Reach out to Testimonial Hero for help in producing high-quality video to drive more sales for your business. Let’s take a look at five effective video testimonial examples and extract key insights from them that you can incorporate into your own.

  • Surprisingly, this typically means adding testimonials to your about page.
  • Here is what the Analytics typically looks like on a testimonials page.
  • Please help improve this article by adding citations to reliable sources.
  • We’ll examine exactly how you, too, can source and deploy home-run reviews that increase sales and reduce uncertainty for online shoppers.

Describe the situation before you purchased, explain your experience of a service, and then share what the result marketsx review has been. A testimonial is a statement from a customer explaining how much they enjoyed a product or service.

Be Love Farm

Because it is difficult to fake a video testimonial that appears authentic. This is one of the most dependable forms of testimonial sample available. Having natural conversations on social media about your work is authentic and adds another layer of credibility to your company. The main difference between these and other is that the other types are usually requested, whereas social recommendations are mostly spontaneous.

Learn how we increased traffic by over 40%, and conversions by over 100% for an ecommerce client.

Digital designer and marketer Robyn Kurdas also places customer on her website in the form of quotes. Rather than creating a testimonial page, Robyn Kurdas puts them at the bottom of her “About” section, just below her list of featured clients. This is a logical choice, since it allows users seeking further detail to hone in on the clients’ perspectives. Our team of over 500+ marketing experts is ready to help you obtain and post customer testimonials. With over 1,020 client testimonials, you can feel confident we’ll help you manage your reputation.

A combination of personal LinkedIn recommendations and Forex brokers for our website is exactly what we need. Now we know why they work, where to get them, how to write them and where to put them.

Plus, having a testimonial page serves as yet another indexed page on your website. It contains content covering product features, pain points, and keywords your marketing team is trying to rank for in search. When potential customers are researching you online, they’re getting to know you through the content on your website. So understandably, many of them might be skeptical or hesitant to trust you right away. This is particularly effective with podcasts, and many people have used these types of as anniversary specials or product launch specials. Oberloposted interviews on their blog with users who have been successful while using the service.

A good testimonial is short

Neither will that lack detail or authenticity. Andy, I have to say I learn more from your content marketing posts than almost everywhere else. You’re far more knowledgable than most web designers we know and it shows in your work. The downside is that people looking for reviews, in any industry, will be those that are shopping around. But with such high numbers of visitors, we still get a ton of goal completions by visitors who started on the testimonials page.